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    • Field Value
    Title: 企業轉型: 從傳統唱片公司至全娛樂經紀公司
    Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company
    Authors: 何燕玲
    Ho, Linda
    Contributors: 陳春龍
    Chen, Samuel
    何燕玲
    Linda Ho
    Keywords: 唱片行業
    永續性
    共生關係
    藝人管理
    Record industry
    Sustainability
    Symbiotic relationship
    Artist management
    Date: 2008
    Issue Date: 2022-03-01 17:06:06 (UTC+8)
    Description.abstract: Abstract
    Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company
    By
    Linda Ho

    The sales of compact discs (CDs), which are the record industry’s main product, have been on a downward spiral, with more than half of this decline being attributed to internet music piracy. And Taiwan is no exception to this phenomenon. 
    Record companies began to reevaluate the sustainability of their businesses as gross revenues from CD sales can no longer keep up with the cost of producing and marketing. Since developing a symbiotic relationship with talents and active participation in artist management happens to be the way that can provide these independent recording firms with the most benefits, local music industry players began to integrate artist management as a major component of their operations to remain profitable.
    This business plan proposes a series of sustainability and growth strategies for HIM International Music, Inc. by analyzing current market conditions and developments, and taking into consideration its core values, its vision, and its competitiveness within the market.
    Reference: References

    Entertainment Industry in China Porter’s Five Forces Strategy Analysis. Aruvian Research. March 2008. [Retrieved] July 27, 2008, from http://www.researchandmarkets.com/reports/c65952.

    Global Entertainment & Media Industry Will Grow to $ 1.8 Trillion in 2010. 2006. [Retrieved] July 27, 2008 from http://www.metrics2.com/blog/2006/09/19/global_entertainment_media_industry_will_grow_to_1.html.

    Global Entertainment and Media Outlook: 2008-2012 Outlook. PriceWaterhouseCoopers. 2008. [Retrieved] July 27, 2008, from http://www.pwc.com/extweb/industry.nsf/docid/8CF0A9E084894A5A85256CE8006E19ED?opendocument&vendor=#rec.

    Innovations Changing the Face of Global Music Industry. Tony George. April 13, 2007. [Retrieved] July 26, 2008, from http://www.abc.net.au/news/opinion/items/200704/s1896190.htm.

    Subscription to the Cathay Global Entertainment Fund begins on July 21. July 10, 2008. [Retrieved] July 26, 2008, from http://tbm.cna.com.hk/readcbp.php?ID=200807101877&v_news=200807101893,200807101877,200807101873.

    Taiwan’s Music Industry Mourns Lost Profits. Joyce Huang. April 5, 2002. [Retrieved] July 26, 2008 from http://www.taipeitimes.com/News/front/archives/2002/04/05/130587.

    The Music Industry: From Major to Minor. January 10, 2008. [Retrieved] July 26, 2008, from http://www.economist.com/business/displaystory.cfm?story_id=10498664.

    Warner Music Group Annual Report 2007. January 2008. [Retrieved] July 26, 2008, from http://library.corporate-ir.net/library/18/182/182480/items/276802/WMG2007AR.pdf.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    90933003
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090933003
    Data Type: thesis
    DCField Value Language
    dc.contributor.advisor 陳春龍zh_TW
    dc.contributor.advisor Chen, Samuelen_US
    dc.contributor.author 何燕玲zh_TW
    dc.contributor.author Linda Hoen_US
    dc.creator (Authors) 何燕玲zh_TW
    dc.creator (Authors) Ho, Lindaen_US
    dc.date (Date) 2008en_US
    dc.date.accessioned 2022-03-01 17:06:06 (UTC+8)-
    dc.date.available 2022-03-01 17:06:06 (UTC+8)-
    dc.date.issued (Issue Date) 2022-03-01 17:06:06 (UTC+8)-
    dc.identifier (Other Identifiers) G0090933003en_US
    dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/139192-
    dc.description (Description) 碩士zh_TW
    dc.description (Description) 國立政治大學zh_TW
    dc.description (Description) 國際經營管理英語碩士學位學程(IMBA)zh_TW
    dc.description (Description) 90933003zh_TW
    dc.description.abstract (Abstract) Abstract
    Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company
    By
    Linda Ho

    The sales of compact discs (CDs), which are the record industry’s main product, have been on a downward spiral, with more than half of this decline being attributed to internet music piracy. And Taiwan is no exception to this phenomenon. 
    Record companies began to reevaluate the sustainability of their businesses as gross revenues from CD sales can no longer keep up with the cost of producing and marketing. Since developing a symbiotic relationship with talents and active participation in artist management happens to be the way that can provide these independent recording firms with the most benefits, local music industry players began to integrate artist management as a major component of their operations to remain profitable.
    This business plan proposes a series of sustainability and growth strategies for HIM International Music, Inc. by analyzing current market conditions and developments, and taking into consideration its core values, its vision, and its competitiveness within the market.    		en_US
    dc.description.tableofcontents TABLE OF CONTENTS
    1. Introduction 1
    2. Industry Background 4
    2.1. The Entertainment Industry 4
    2.2. The Recording Industry 6
    2.2.1. Traditional Revenue Streams of Record Labels 7
    2.2.2. Expanding Revenue Streams of Record Labels 7
    2.2.3. Record Label-Artist Management Companies and their Management Models 8
    2.2.3.1. Full Management 8
    2.2.3.2. Co-Shared Management 8
    2.2.3.3. Shared Management 9
    3. Company Background 10
    3.1. Customer Needs 10
    3.1.1. Artists 10
    3.1.2. Fans and Corporate Advertisers 11
    3.2. Company Skills 11
    3.2.1. Core Competencies 11
    3.2.2. SWOT Analysis 12
    3.2.2.1. Strengths 12
    3.2.2.2. Weaknesses 13
    3.2.2.3. Opportunities 13
    3.2.2.4. Threats 14
    3.3. Competition 15
    3.4. Collaborators 16
    3.4.1. Content Sources – Composers and Lyricists 16
    3.4.2. Production Companies and Mass Media 16
    3.4.3. Sales Channels 16
    3.4.4. Complementing AMCs 17
    3.5. Context 17
    3.5.1. Political (including Legal) 17
    3.5.2. Economic 17
    3.5.3. Social 18
    3.5.4. Technological 18
    4. Sustainability and Growth Strategy 19
    4.1. The HIM Model 19
    4.2. Maximizing Traditional Revenue Streams 20
    4.2.1. Physical Sales 20
    4.2.2. Music Publishing and Rights Management 21
    4.2.3. New Media Sales 21
    4.2.4. Artist Management 21
    4.2.5. Others 21
    4.3. Artist Discovery and Development Plan 21
    4.3.1. New Artists 22
    4.3.1.1. Discovery 22
    4.3.1.2. Training and Development 23
    4.3.1.3. Launching 23
    4.3.2. Breakout Artists 23
    4.3.2.1. Image Maintenance 23
    4.3.2.2. Managing Groups 24
    4.3.3. Mid-level Artists 24
    4.3.4. Top-line Artists 24
    4.3.5. In-house Songwriters and Lyricists 25
    4.4. New Revenue and Profitability Schemes 25
    4.4.1. Mainland China 25
    4.4.2. Licensing 25
    4.4.3. TV Drama Production 25
    5. Investment Plan and Financial Forecast 26
    6. Potential Risks 28
    7. References 29
    8. Appendix 30
    8.1. APPENDIX 1 HIM Artists – Profile Photographs 30
    8.2. APPENDIX 2 Dance to Fame Program Proposal 35
    8.3. APPENDIX 3 iPeer Multimedia International Ltd. Company Profile 38
    8.4. APPENDIX 4 HIM Top-line Artists’ Merchandise 39    		zh_TW
    dc.source.uri (Source URI) http://thesis.lib.nccu.edu.tw/record/#G0090933003en_US
    dc.subject (Keywords) 唱片行業zh_TW
    dc.subject (Keywords) 永續性zh_TW
    dc.subject (Keywords) 共生關係zh_TW
    dc.subject (Keywords) 藝人管理zh_TW
    dc.subject (Keywords) Record industryen_US
    dc.subject (Keywords) Sustainabilityen_US
    dc.subject (Keywords) Symbiotic relationshipen_US
    dc.subject (Keywords) Artist managementen_US
    dc.title (Title) 企業轉型: 從傳統唱片公司至全娛樂經紀公司zh_TW
    dc.title (Title) Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Companyen_US
    dc.type (Data Type) thesisen_US
    dc.relation.reference (Reference) References

    Entertainment Industry in China Porter’s Five Forces Strategy Analysis. Aruvian Research. March 2008. [Retrieved] July 27, 2008, from http://www.researchandmarkets.com/reports/c65952.

    Global Entertainment & Media Industry Will Grow to $ 1.8 Trillion in 2010. 2006. [Retrieved] July 27, 2008 from http://www.metrics2.com/blog/2006/09/19/global_entertainment_media_industry_will_grow_to_1.html.

    Global Entertainment and Media Outlook: 2008-2012 Outlook. PriceWaterhouseCoopers. 2008. [Retrieved] July 27, 2008, from http://www.pwc.com/extweb/industry.nsf/docid/8CF0A9E084894A5A85256CE8006E19ED?opendocument&vendor=#rec.

    Innovations Changing the Face of Global Music Industry. Tony George. April 13, 2007. [Retrieved] July 26, 2008, from http://www.abc.net.au/news/opinion/items/200704/s1896190.htm.

    Subscription to the Cathay Global Entertainment Fund begins on July 21. July 10, 2008. [Retrieved] July 26, 2008, from http://tbm.cna.com.hk/readcbp.php?ID=200807101877&v_news=200807101893,200807101877,200807101873.

    Taiwan’s Music Industry Mourns Lost Profits. Joyce Huang. April 5, 2002. [Retrieved] July 26, 2008 from http://www.taipeitimes.com/News/front/archives/2002/04/05/130587.

    The Music Industry: From Major to Minor. January 10, 2008. [Retrieved] July 26, 2008, from http://www.economist.com/business/displaystory.cfm?story_id=10498664.

    Warner Music Group Annual Report 2007. January 2008. [Retrieved] July 26, 2008, from http://library.corporate-ir.net/library/18/182/182480/items/276802/WMG2007AR.pdf.    		zh_TW
    dc.identifier.doi (DOI) 10.6814/NCCU202200215en_US

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