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| Field |
Value |
| Title: | New statistical analysis on the marketing research and efficiency evaluation with fuzzy data |
| Authors: | 吳柏林
Wu, Berlin
Nguyen, Hung T. |
| Contributors: | 應數系 |
| Keywords: | Efficiency evaluation ; Fuzzy sets ; Index of efficiency ; Time management |
| Date: | 2014-08 |
| Issue Date: | 2017-08-15 17:02:17 (UTC+8) |
| Abstract: | Purpose - The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people’s performance on the marketing research and time management. Design/methodology/approach - Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. Findings - The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. Originality/value - With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis. © 2014, Emerald Group Publishing Limited. |
| Relation: | Management Decision, 52(7), 1330-1342 |
| Data Type: | article |
| DOI: | http://dx.doi.org/10.1108/MD-11-2012-0784 |
| DCField |
Value |
Language |
| dc.contributor (Contributor) | 應數系 | zh_Tw |
| dc.creator (Authors) | 吳柏林 | zh_TW |
| dc.creator (Authors) | Wu, Berlin | en_US |
| dc.creator (Authors) | Nguyen, Hung T. | en_US |
| dc.date (Date) | 2014-08 | en_US |
| dc.date.accessioned | 2017-08-15 17:02:17 (UTC+8) | - |
| dc.date.available | 2017-08-15 17:02:17 (UTC+8) | - |
| dc.date.issued (Issue Date) | 2017-08-15 17:02:17 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111965 | - |
| dc.description.abstract (Abstract) | Purpose - The purpose of this paper is to use soft computing technique and fuzzy statistical tool to evaluate people’s performance on the marketing research and time management. Design/methodology/approach - Through standardized measurement system, the authors come up with real-value data to satisfy not the current needs but data itself. This is when fuzzy classification stands out and highlights the area of in-between and undefined. Findings - The proposed metric system helps the authors to assess the distance among trapezoidal fuzzy data. The index of efficiency between observed time and ideal time is also presented. Originality/value - With the ranking of fuzzy sample, the authors can examine the decision process by non-parametric testing hypothesis. © 2014, Emerald Group Publishing Limited. | en_US |
| dc.format.extent | 224243 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (Relation) | Management Decision, 52(7), 1330-1342 | en_US |
| dc.subject (Keywords) | Efficiency evaluation ; Fuzzy sets ; Index of efficiency ; Time management | en_US |
| dc.title (Title) | New statistical analysis on the marketing research and efficiency evaluation with fuzzy data | en_US |
| dc.type (Data Type) | article | |
| dc.identifier.doi (DOI) | 10.1108/MD-11-2012-0784 | |
| dc.doi.uri | http://dx.doi.org/10.1108/MD-11-2012-0784 | |
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