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| Field |
Value |
| Title: | How can Corporate Social Responsibility Lead to Firm Performance? A Longitudinal Study in Taiwan |
| Authors: | Wei, Yu-Chen;Lin, Carol Yeh-Yun
林月雲 |
| Contributors: | 企管系 |
| Date: | 2015-04 |
| Issue Date: | 2015-09-02 15:59:45 (UTC+8) |
| Abstract: | In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance. |
| Relation: | Corporate Reputation Review, 18(2), 111-127 |
| Data Type: | article |
| DOI: | http://dx.doi.org/10.1057/crr.2015.3 |
| DCField |
Value |
Language |
| dc.contributor (Contributor) | 企管系 | |
| dc.creator (Authors) | Wei, Yu-Chen;Lin, Carol Yeh-Yun | |
| dc.creator (Authors) | 林月雲 | zh_TW |
| dc.date (Date) | 2015-04 | |
| dc.date.accessioned | 2015-09-02 15:59:45 (UTC+8) | - |
| dc.date.available | 2015-09-02 15:59:45 (UTC+8) | - |
| dc.date.issued (Issue Date) | 2015-09-02 15:59:45 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78183 | - |
| dc.description.abstract (Abstract) | In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance. | |
| dc.format.extent | 245 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (Relation) | Corporate Reputation Review, 18(2), 111-127 | |
| dc.title (Title) | How can Corporate Social Responsibility Lead to Firm Performance? A Longitudinal Study in Taiwan | |
| dc.type (Data Type) | article | en |
| dc.identifier.doi (DOI) | 10.1057/crr.2015.3 | |
| dc.doi.uri | http://dx.doi.org/10.1057/crr.2015.3 | |
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