Publications-期刊論文

Showing 1-25 of 29

                                                 
Date Title▼ Type  Full Text Scopus WOS Altmetric
2008-09 電子商務業者的顧客資本、市場導向與經營績效關係之研究 article (717)
1999-04 運用科技管理提昇台電公司服務品質之研究 article (898)
2012.09 資訊超載對網路購物決策之影響—中介效果 article (725)
2004-07 訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響:公共報導V.S.網路轉寄訊息 article (521)
2004-07 訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響-公共報導v.s網路轉寄訊息 article (531)
2010-05 行動服務之再使用意願:一項整合模式之檢驗 article (633)
2005-01 網路使用者購物價值、網路購物動機與其對網路行銷策略之偏好與反應 article (549)
2004-09 消費者防偽涉入影響因素之探討 article (801)
2005-09 消費者認知服務品質模式與再購意願影響因素之研究-以資訊家電零售通路業為例 article (785)
2013.12 消費者認知基礎之企業綠品牌形象衡量模式發展 article (708)
2012.06 消費者認知基礎之企業綠品牌形象衡量模式發展 article (829)
2012.06 消費者行動服務使用意願之研究:跨服務與跨使用者之比較 article (838)
2016-09 服務設計、品牌體驗與體驗價值間之關係研究 article (387)
2005 壽險業保險孤兒服務修復策略之研究 article (510)
2010-12 品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響 article (766)
2006-01 主題廣告、促銷活動與品牌層級之綜效研究 article (907)
2012-04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (1048)
2012.04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (834)
2016 The Psychological Mechanism of Brand Co-creation Engagement article (989)
2013.03 Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving article (1106)
2013-08 Online Brand Community Response to Negative Brand Events: the Role of Group eWOM article (967)(464)
2015-09 Investigating the dual-route effects of corporate branding on brand equity article (306)
2018-01 Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach article (229)
2010-10 Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment article (1046)
2013.11 Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications article (1020)