Publications-全部

Showing 1-25 of 112

Date▼ Title Type  Full Text
2018-01 Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach article (228)
2017-08 整合行銷傳播_品牌行銷 book/chapter (180)
2016-09 服務設計、品牌體驗與體驗價值間之關係研究 article (387)
2016 The Psychological Mechanism of Brand Co-creation Engagement article (985)
2016 The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation book/chapter (178)
2015-09 Investigating the dual-route effects of corporate branding on brand equity article (305)
2015 Consumer evaluation in new products: the perspective of situational strength article (486)
2015 線上社群行銷之研究~以寢具傢俱業為例 report (298)
2015 Exploring taiwanese college students' perception of fast fashion: A brand personality approach conference (341)
2014 Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers' Value Co-Creation conference (528)
2014 消費者對於企業社會失責之心理反應與行為傾向 report (281)
2013.12 消費者認知基礎之企業綠品牌形象衡量模式發展 article (708)
2013.11 Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications article (1017)
2013.03 Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving article (1105)
2013-08 Online Brand Community Response to Negative Brand Events: the Role of Group eWOM article (952)(460)
2013 社會責任類型、社會距離與消費者之調節焦點對於企業社會責任形象之影響 report (425)
2012.09 資訊超載對網路購物決策之影響—中介效果 article (721)
2012.06 消費者行動服務使用意願之研究:跨服務與跨使用者之比較 article (837)
2012.06 消費者認知基礎之企業綠品牌形象衡量模式發展 article (828)
2012.04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (834)
2012-07 A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction article (1088)
2012-04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (1046)
2012-01 中國大陸行銷通路管理與實務篇章 book/chapter (203)
2012 消費者價值共創的效果以及影響因素之研究 report (415)
2011 公司社會責任對於消費者購買意願之影響 report (443)