Publications-全部

Showing 1-20 of 187

Date▼ Title Type  Full Text
2019-07 The Effects of Logo Frame Design on Brand Extensions article (93)
2019-07 Effects of Egoism on Service Failure Recovery conference
2018-10 Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions article (149)
2018-01 The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information conference
2017-10 Exploring the Flow Experience in the Virtual World by the Auto-driving Method article (281)
2017-06 主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 conference (271)
2017-06 以自發性導引法再探虛擬世界中的沉浸體驗 conference (169)
2017-06 以眼動注視反應探討品牌識別標誌之美感判斷歷程 conference (249)
2017 How the Logo Frame Impacts on Brand Extension (An Abstract) book/chapter (366)
2017 Reviewing Regulatory Focus Based on Four Regulatory Forms article (144)
2016 消費者如何從品牌識別標誌設計中知覺公司的品牌延伸能力 report (225)
2015-12 The effects of hedonic and utilitarian bidding values on e-auction behavior article (184)
2015-01 Customer's perceived value of waiting time for service events article (749)
2015 素樸理論對產品資訊中遺漏訊息推論的影響效果 report (129)
2014.03 Position matters when we stand together: a linguistic perspective on composite brand extensions article (993)
2014-01 ConvenienceProbe: A phone-based system for retail trade-area analysis article (482)
2014 雙軌溝通說服模式的腦神經研究觀點:功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 (II) report (187)
2013.06 Brand Power Index – Using Principal Component Analysis article (1169)
2013-07 Brand power index - using principal component analysis article (608)
2013 POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS conference (450)