Publications-會議論文

Showing 1-20 of 63

Date▼ Title Type  Full Text
2019-07 Effects of Egoism on Service Failure Recovery conference
2018-01 The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information conference
2017-06 主觀產品知識與素樸理論對產品資訊中遺漏訊息推論的影響 conference (271)
2017-06 以自發性導引法再探虛擬世界中的沉浸體驗 conference (169)
2017-06 以眼動注視反應探討品牌識別標誌之美感判斷歷程 conference (249)
2013 POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS' PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS conference (450)
2011 MANAGING PRODUCT AND BRAND PORTFOLIOS: STAND AHEAD, NOT NECESSARY TO BE THE HEAD: WHO IS RESPONSIBLE FOR A COMPOSITE BRAND EXTENSION? conference (545)
2011 BRAND EXTENSIONS: WHEN THE HEAD IS HIDDEN: A LINGUISTIC PERSPECTIVE ON COMPOSITE BRAND EXTENSIONS conference (563)
2010 Convenience probe: A participatory sensing tool to collect large-scale consumer flow behaviors conference (714)
2009-05 The Effects of Self-Congruency and Product Type on the Purchase Intention of Real versus Virtual Products conference
2008-10 A Research of the Effect of Gift Promotion and Its Spillover Effect conference
2008-10 The Values and Lifestyles of Prior Mature Chinese Consumers conference
2008-08 Intergenerational brand loyalty transfer: Is product knowledge a missing link? conference
2008-08 Forward or not: The diffusion of rumors on the Internet conference
2008-06 Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Information Overload Situation conference
2008-06 What Makes You Satisfied: The Brand, Store, or Employee? conference
2007-11 The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self conference (370)
2007-10 The Effect of Promotion Framing on the Evaluation of Price Bundling conference (361)
2007-10 The Perceived Value of Time in a Transaction conference (389)
2007-10 Consumer Fantasy and Fantasy Consumption conference