Publications-Scopus引用排序

Showing 1-19 of 19

Date Title Type  Full Text Scopus▼ WOS
2004 Consumers' Online Information Search Behavior and the Phenomena of Search versus Experience Products article (6641) 98 無資料
2006 THE DETERMINANTS OF CUSTOMER LOYALTY: AN ANALYSIS OF INTANGIBILE FACTORS IN THREE SERVICE INDUSTRIES article (460) 46 無資料
1999-08 Product Knowledge and Product Involvement as Moderators of the Effects of Information on Purchase Decisions: A Case Study Using the Perfect Information Frontier Approach article (5992) 39 32
1999 Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach article (177) 38 32
2006 Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality article (3301) 35 無資料
2015-01 Customer's perceived value of waiting time for service events article (749) 11 7
2006 Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan book/chapter (1074) 8 無資料
2006.01 The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan book/chapter (1033) 8 無資料
2011 Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge article (958) 7 無資料
2011-01 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity article (991) 7 7
2004 Consumers' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers article (1219)(1356) 5 無資料
2014-01 ConvenienceProbe: A phone-based system for retail trade-area analysis article (482) 4 無資料
2013-07 Brand power index - using principal component analysis article (608) 4 3
2013.06 Brand Power Index – Using Principal Component Analysis article (1169) 4 3
2018-10 Free the Brand: How a Logo Frame Influences the Potentiality of Brand Extensions article (149) 3 2
2015-12 The effects of hedonic and utilitarian bidding values on e-auction behavior article (184) 2 2
2010 Convenience probe: A participatory sensing tool to collect large-scale consumer flow behaviors conference (714) 1 無資料
2019-07 The Effects of Logo Frame Design on Brand Extensions article (93) 1 無資料
2017 Reviewing Regulatory Focus Based on Four Regulatory Forms article (144) 1 1