Publications-全部

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Date▼ Title Type  Full Text
2021-01 社群公關倫理的理論與實踐 article (15)
2020-07 社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰 article (16)
2020-05 臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 conference (18)
2019-11 Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media conference (117)
2018-12 由負轉正的新取徑:探討正向心理學於未來健康傳播研究與健康宣導實務之應用 book/chapter (13)
2018-12 探討「快時尚」與「廢時尚」的新聞框架、公關議題管理與企業永續 book/chapter (15)
2018-12 由負轉正的新取徑:探討正向心理學於未來健康傳播研究 與健康宣導實務之應用 conference (12)
2013.07 新聞中的「偽科學」內容分析研究 article (671)
2013-07 新聞中的「偽科學」內容分析研究 article (850)
2013-07 Discovering the unexplored in science communication: Pseudoscience news article (616)
2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality article (1458)
2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance article (973)
2012 公關從業人員的新挑戰:網路新媒體的應用與專業倫理之考量 report (709)
2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations article (1027)
2011 公關從業人員的新挑戰:網路新媒體的應用與專業倫理之考量 report (548)
2010-01 Assessing the TARES as an ethical model for antismoking ads article (1368)
2010 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現(III) report (605)
2009.01 [書評], 危機傳播與溝通[評危機傳播與溝通:計畫、管理、與回應 柯姆斯著] article (490)
2009-11 Effective Science Communication: Public Perceptions and Media Representation conference
2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing article (1167)
2009-01 危機傳播與溝通 article (573)
2009 公眾對於科技的理解及參與---從訊息產製到閱聽眾接收-有效的科技傳播---公眾認知與媒體呈現 report (496)
2009 Do stronger links with practice make perfect? article (958)
2009 Do stronger links with practice make perfect?: A survey of advertising scholars article (616)
2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN article (744)