Publications-期刊論文

Showing 1-20 of 20

                                       
Date▼ Title Type  Full Text Scopus WOS Altmetric
2021-01 社群公關倫理的理論與實踐 article (15)
2020-07 社群媒體時代下的公關專業倫理:探討公關倫理核心價值與挑戰 article (16)
2013.07 新聞中的「偽科學」內容分析研究 article (671)
2013-07 新聞中的「偽科學」內容分析研究 article (850)
2013-07 Discovering the unexplored in science communication: Pseudoscience news article (616)
2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality article (1458)
2012-08 Ethics Management in Public Relations: Practitioner Conceptualizations of Ethical Leadership, Knowledge, Training and Compliance article (973)
2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations article (1027)
2010-01 Assessing the TARES as an ethical model for antismoking ads article (1368)
2009.01 [書評], 危機傳播與溝通[評危機傳播與溝通:計畫、管理、與回應 柯姆斯著] article (490)
2009-05 The effects of frame, appeal, and outcome extremity of antismoking messages on cognitive processing article (1167)
2009-01 危機傳播與溝通 article (572)
2009 Do stronger links with practice make perfect? article (958)
2009 Do stronger links with practice make perfect?: A survey of advertising scholars article (616)
2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN article (744)
2007.08 [書評], 期待百家爭鳴的公關理論: 談 公共關係理論(二) article (513)
2007-01 期待百家爭鳴的公關理論:談Public Relations Theory II article (166)
2006 The Role of Spiritual Health Locus of Control in Breast Cancer Information Processing between African American and Caucasian Women article (884)
2005 Going head to head: Content analysis of high profile conflicts as played out in the press article (1021)
2004 The Role of Clients in the Public Relations Campaigns Course article (924)