Publications-全部

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Date▼ Title Type  Full Text
2021-06 The framed female image: A pictorial semiotic analysis of Classic Shanghai Calendar Posters during the 1910's-1930's book/chapter (22)
2020-12 二十世紀初期中國《盛京時報》醫藥廣告的圖像符號學研究 article (20)
2019-11 An analysis of false claims in Taiwan's newspaper nutritional products advertisements during the colonial period conference
2019-06 An analysis of false claims in Taiwan’s newspaper nutritional products advertisements during the colonial period conference
2019-06 An analysis of "pseudoscience" in Taiwan's newspaper medicine advertisements during the colonial period conference
2017-01 臺灣日治時期商業廣告中的「戰爭」符號研 究:以《臺灣日日新報》為例 article (411)
2016-01 1968-1978年臺灣《婦女雜誌》的女性論述建構 article (527)
2013-07 「女性美」論述之建構:以「台灣日日新報」化妝品廣告為例 article (906)(3048)
2012.12 探索臺灣電視廣告史的研究路徑: 從符號學、敘事研究到文化研究 article (750)
2012-12 探索台灣電視廣告史的研究路徑:從符號學、敘事研究到文化研究 article (724)
2012-07 A Pictorial Semiotic Analysis of The Women in Taiwan 1968-1978 conference
2011-10 臺灣前五百大服務業企業網站之公關效果評估指標研究 conference
2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan conference
2011-04 結構符號學與傳播文本 : 理論與硏究實例 book/chapter (1148)
2011 臺灣商業女性雜誌圖像符號研究:以1968-1978年《婦女雜誌》廣告為例 report (716)
2010-12 再現「現代女性」:日治時期《臺灣婦人界》的廣告圖像符號研究 conference
2010-10 The female images in the print advertisements during Japanese Occupation of Taiwan: A pictorial semiotic analysis article (1066)
2010-07 被框架的女性意象:上海月份牌廣告畫的圖像符號分析 article (1929)
2010-07 網站文本中的符號運作:以房地產建案網站為例 conference (744)
2010 再現「現代女性」---日治時期《臺灣婦人界》的圖像符號研究 report (2576)
2009-12 台灣電視政論節目的議題論述策略與框架分析:以「真調會覆議案大法官關說疑雲」為例 article (809)
2009-10-17 現代化與理想女性角色的建構:以日治時期臺灣日日新報廣告為例 conference (12773)
2009-10-17 台灣家具廣告之符號消費研究 conference (4977)
2009-07 A Comparative Analysis of the Female Images of Print Advertisements in Shanghai and Taiwan, conference
2009-07 Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors conference