Publications-全部

Showing 1-25 of 60

Date▼ Title Type  Full Text
2011-06 From Gay to Ex-Gay: An Interpretative Phenomenological Analysis of Christian Ex-Gays article (408)
2010-08 Consumers’ obsession for a brand --Discover a timeline in Brand Relationship article (145)
2010 98學年度第2學期通識教育課程計畫-心理學概論 report
2009-05 Digital play therapy concept model construction: A study of play intervention on children with autism spectrum disorder conference
2009-05 A study of consumer’s intention of using online shopping websites using the integrative technology acceptance model conference
2008-11 Reconsideration of Customer-Based Online Brand Equity Dimensions conference
2008-10 網站訊息可靠度在正負面口碑之下對消費者購買意願的影響 conference
2008-10 基於知識本體論與語意網路之適性化網頁檢索機制 conference
2008-06 A Research on the Localization of Brand Personality conference
2008-04 The qualitative reseach of brand relationships: the case of Chrome Hearts conference
2008-03 Building Customer-based Online Brand Equity conference
2008 品牌性格不同向度對消費者品牌評價之影響---台灣與美國之跨文化比較 report (1019)
2007-11 榮民創業行為、創業績效及相關影響因素之研究 conference
2007 台北捷運公司員工滿意度調查研究報告 report
2007 傳播心理學 = Communication psychology book/chapter (361)
2006-09 廣告代言人的性格形象對品牌性格的影響--以Nokia新款手機平面廣告為例 article (787)
2006-07 廣告代言人的性格形象對品牌性格的影響--以Nokia新款手機的平面廣告為例 article (797)
2006-05 海峽兩岸電視廣告中的女性角色分析 (Comparing Female Sex Role in the TV Advertising between Taiwan and China) conference
2006-05 海峽兩岸電視廣告中的女性角色分析 (Comparing Female Sex Role in the TV Advertising between Taiwan and China) conference
2006 榮民創業行為、創業績效及相關影響因素之研究 report
2005-07 海峽兩岸網路廣告中價值觀之比較研究 article (491)
2005-07 海峽兩岸網路廣告中價值觀之比較研究 article (282)
2004-09 消費者自我意識覺醒的消費新世代---消費者性格與代言人性格形象一致性對廣告效果的影響 conference
2004-09 消費者自我意識覺醒的消費新世代---消費者性格與代言人性格形象一致性對廣告效果的影響 conference
2004-06 全人生涯開展課程素描 conference