Publications-期刊論文

Showing 1-25 of 29

                                                 
Date▼ Title Type  Full Text Scopus WOS Altmetric
2018-01 Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach article (233)
2016-09 服務設計、品牌體驗與體驗價值間之關係研究 article (389)
2016 The Psychological Mechanism of Brand Co-creation Engagement article (990)
2015-09 Investigating the dual-route effects of corporate branding on brand equity article (308)
2015 Consumer evaluation in new products: the perspective of situational strength article (493)
2013.12 消費者認知基礎之企業綠品牌形象衡量模式發展 article (710)
2013.11 Corporate Branding, Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications article (1024)
2013.03 Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving article (1107)
2013-08 Online Brand Community Response to Negative Brand Events: the Role of Group eWOM article (983)(466)
2012.09 資訊超載對網路購物決策之影響—中介效果 article (731)
2012.06 消費者行動服務使用意願之研究:跨服務與跨使用者之比較 article (839)
2012.06 消費者認知基礎之企業綠品牌形象衡量模式發展 article (831)
2012.04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (837)
2012-07 A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction article (1098)
2012-04 VALUE CREATION FROM A FOOD TRACEABILITY SYSTEM BASED ON A HIERARCHICAL MODEL OF CONSUMER PERSONALITY TRAITS article (1049)
2010-12 品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響 article (778)
2010-10 Employee participation in decision making, psychological ownership and knowledge sharing: Mediating role of organizational commitment article (1052)
2010-05 行動服務之再使用意願:一項整合模式之檢驗 article (643)
2008-09 電子商務業者的顧客資本、市場導向與經營績效關係之研究 article (718)
2008 A case study of customer capital management in Taiwan’s financial industry article (165)
2006-01 主題廣告、促銷活動與品牌層級之綜效研究 article (908)
2005-09 消費者認知服務品質模式與再購意願影響因素之研究-以資訊家電零售通路業為例 article (787)
2005-01 網路使用者購物價值、網路購物動機與其對網路行銷策略之偏好與反應 article (551)
2005 壽險業保險孤兒服務修復策略之研究 article (521)
2005 Building customer capital through relationship marketing activities. The case of Taiwanese multilevel marketing companies article (593)